Text Message Donations Breaking Ground for Australian Charities
An 18-month-long national telco pilot project trialing text messaging for charity fundraising has seen some “great successes” and some “total flops”, according to the Telco Together Foundation which is planning to extend the trial through 2017.
The Text Giving pilot will now run until October 2017 with the foundation looking for five more large charities to take part using some of the lessons learned so far.